About Us

DogWatch of Central Alabama

Simply the Best!

We are proud to be an authorized DogWatch® Dealership. The DogWatch Hidden Fence is the most technologically advanced and the easiest to use. DogWatch is a family-owned company that’s been keeping pets happy and safe since 1990, and our pet containment & training products are backed by a no-hassle Lifetime Limited Warranty.

Dedicated Pet Professionals

Established in 1995, our DogWatch Dealership proudly serves Greater Birmingham, Anniston & Tuscaloosa, and the surrounding area. We initially chose DogWatch for our own pets because of their superior products, industry-leading warranty, and reputation for excellent customer service. We fell in love with the brand and eventually decided to become DogWatch dealers. We hope you will allow us to show you how a system from DogWatch can help keep your pets happy and safe.

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DogWatch 2025 Top Dog Award
DogWatch 2022 Top Dog Award
2021 Dealer of the Year Award
Award Winning DogWatch Dealer

How We Work

Our representatives will meet you at your home for a free in-yard estimate. We will help assess your needs and customize a solution that suits both you and your pet.

Our top priority is the safety and well-being of your pet, which is why training is essential. We start by familiarizing your dog with the audible warning sound. Once your dog is comfortable with this alert, we introduce a mild correction. Finally, we will teach you how to adjust and operate the system effectively. Our proven training method is simple, effective, and designed to minimize stress for both you and your dog.

We accept all major credit cards and offer flexible, interest-free payment plans.

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Service Area

We proudly service customers in the Greater Birmingham, Anniston & Tuscaloosa area, including the towns and cities of Birmingham, Clay, Cleburn, Greene, Hale, Hoover, Gadsden, Anniston, Tuscaloosa, Vestavia Hills, Bessemer, Homewood, Jasper, Lamar, Marion, Mt. Brook, Pell City and Pickens in the counties of Jefferson, Randolph, Shelby, Blount, St. Clair, Calhoun, Etowah, Tuscaloosa, Winston and the surrounding area.

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What Makes Us Simply the Best?

Reputation

Our customers are our best salespeople. Referrals from satisfied customers play a significant role in our business, which is why excellent customer service and ongoing support are among our top priorities. We invite you to explore what our clients have to say. Additionally, we encourage you to share your feedback on our performance. If you have any questions or comments, please don’t hesitate to reach out to us.

Quality

Our hidden fence products are designed for durability, which is why we offer a Lifetime Limited Warranty that even covers dog chews! This industry-leading warranty is included with your purchase at no additional cost (Dealer handling fees may apply). Additionally, comprehensive internal and external lightning protection is included with your hidden fence system.

Experience

DogWatch has over 35 years of experience keeping pets happy and safe. Our Hidden Fence systems are technologically advanced, user-friendly, and backed by the best customer support in the industry.

Safety

DogWatch is the ONLY hidden fence that uses an FM frequency to help protect your pet from unintentional corrections (such as from garage door openers, televisions, baby monitors, etc.). FM is a safer, more secure signal, and you will only find it at DogWatch. We also have safety features not found in other brands, such as AutoMemory®, FastReact® and a distance-based correction instead of a time-based correction. Learn about these and other DogWatch features on our Outdoor Hidden Fence page.

Cost

The price for a hidden fence varies depending on the size of your yard and other factors, but – all other things being equal – DogWatch is a better value than a traditional fence or other Dealer-installed underground pet fences. With our two-year battery life, fewer service calls, full lightning protection, and a Lifetime Limited Warranty included, the comparison always adds up in favor of DogWatch.

Commitment

We are dedicated, experienced professionals committed to providing a quality product and quality service. Our independent dealership is 100% locally owned and operated, so we have a vested interest in customer service & satisfaction. Our business depends on keeping you happy and your pets safe!